Alimo Nachos

November, 2019

Food & Drinks

Alimo Nachos

“A work based on ancestral Mexican identity, but with a fresh and bold approach.”

Autor, cargo

The brief

Alimo belongs to the MAFRICOM group, a business organization founded in 1991 and now present in 4 countries such as the Democratic Republic of Congo, the Republic of Congo, Angola and Ghana, where it has 5 factories and 16 operations centers.

A group that cares about issues related to local communities and economies, in favor of sustainable development and balance with Nature. Its businesses are diversified, providing high-quality products, but also available at affordable prices to the general public, from Food & Beverage, Pharmaceuticals and Apparel.

In 2019, Alimo approached DN to develop the Packaging of a new product: Nacho Chips – a new range of flavors from the Snacks & Chips line.

Approach

In an increasingly demanding and competitive market, we knew that we would have to make a difference and create a renewed look that would impact the consumer when choosing the product.

Despite the initial request, we decided to go the extra mile: in addition to a Packaging proposal, we created an entire brand, range and structure that was eventually accepted and later implemented by our client.

Read full project

“The entire decorative system and even the lettering was done manually, giving a differentiating and innovative image”

Read full project

Portfolio view

A Mexican approach for a new Nachos Chips brand

As a new product about to enter the market, the team felt that it could do more than just a packaging proposal. We got together and decided that, by making an extra effort together, we could present a value-added proposal that would make a difference and impact the customer.

After the initial briefing, the product itself was a new range of Nachos, with varied flavors.

We started by looking for some inspiration and found ourselves getting to know better the Mexican history related to the “Dia de Los Muertos”, more specifically, the “Sugar Skulls”, a representation of the human skull made in sugar or clay. This research allowed us to design a whole decorative system for the packages and also the brand format.

The colors used were also based on a survey of Mexican culture. This time was inspired by the “Alebrijes”, the so-famous colorful folk-art sculptures of mythical creatures.

For the lettering, to give a completely differentiating and renewed image, it was designed manually. In this way, we were able to create an innovative typeface, keeping the colors and all the previously defined decorative systems.

After that, it was enough to adjust the flavors of the entire range of these new snacks, with an illustrative photo, both flavors and the nachos. All this to fit perfectly into the designed color scheme and to continue to collaborate in capturing the curiosity of the final consumer. The image of the nachos is an adaptation of the real nachos, having been made a photoshoot and then a three-dimensional improvement so that they were perfectly framed with the layout.

Thus, a new brand was created, with distinctive packaging and a design based on ancestral Mexican stories.

Next project

Momoo Cheese

Moli, The Blue Cow