l'Avela - Duplonetwork

l’Avela

November, 2021

Food & Drinks

l’Avela

“Alimo approached Duplo to create the face of their new hazelnut cream, helping the brand stand out in a premium market.”

Inês Gonçalves - Graphic & Web Designer

The brief

Food is one of the ways to get to know a place, a culture or a country. A sensory journey, to taste and feel the characteristics and influences of each ingredient.

With the motto of spreading joy, l'Avela presents itself to the market as a product that provides total immersion in the flavor of hazelnuts. A cream that aims to give the public the true flavor of hazelnut, with the cocoa mixture that promises to give an intense sensory experience that will stay in everyone's memory.

Approach

This was another job within the market that we have worked with for so many years and that we know deeply.

In a very volatile market and, obviously, in addition to the quality and price of the product, it is essential to present an image that is compatible with the product but also distinguishes itself from its competitors. A Packaging and Outer box project for a premium product that promises to spread the joy of eating hazelnut cream.

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“Designed to attract consumers to a new premium product within its segment, while at the same time distinguishing itself from its direct competitors with a friendly approach.”

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Portfolio view

Spreading Joy

Despite our long experience in this market, each product is a new way of reinventing ourselves and deconstructing the market, to understand the segment in detail.

In this case, the product we worked on had to position itself in a higher, “premium” segment, given the good quality of the ingredients and the intensity of the flavours.

In this way, we first designed a glass bottle, to differentiate itself from competitors who normally opt for plastic. Glass immediately gives the consumer a feeling of better quality by being harder, thicker and glossy.

The construction of a background with golden frills helps in this conception of a premium and high-quality product and that, due to the colors used, helps to improve the visibility of the hazelnut illustrated in the central position of the bottle, using an image made in 3D where it was possible to convey the idea that the product is natural, also combining with the illustration of the hazelnut in cream ready to spread.

The brand's motto is to spread the joy of the pleasure of eating and savouring the purity of the ingredients. We used this motto in a smile format, which provided a differentiated alignment with the company's strategy.

To finalize the packaging, we aligned our thinking and our efforts to create an outer box suitable for the identity made previously, using the same base colors and maintaining the patterns of the hazelnut images.
Then, how will the product be presented in malls and retail outlets? This was the question that made us debate for some time.

The idea arose of making a display the same as the product's format, keeping the same identity and reinforcing what the instore visual presence is. This display can be presented in two versions: through a 360-degree format that can be used, for example, as an island in the supermarket; or in a half-jar format, which can be used next to flat surfaces.

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