Graphic System of Visual Identity for a UNESCO Building

The project started from an approach theoretically inserted in the processes of construction of territorial identities, from concepts of a collective social brand of territory and from a reflection on possible ways of articulating the “reinventions” of the place, with processes of internationalization of the territory.

One of the main objectives would be to add value in such a way that the region was also transformed into a brand with a strong identity, which was significant to the local culture, which allowed the understanding and involvement of the various social segments.

In this way, the entire project began with the iconic representation of the most emblematic buildings in Coimbra – a representation that could not belong anywhere else but the city of loves and students.

Fundamentally, the Concept inherent to the graphic representation of buildings was based on:
• The brush drawing
• Overlaying layers
• Differentiation of textures

Because we understood that these were the most appropriate gestures to build an iconic code that evoked the place of knowledge under permanent construction.

As a whole, the developed system sought a constructive grid that would serve as a basis for the entire model, to achieve maximum coherence in the representation of all selected buildings and monuments, even at different scales.

The system created comprised:
1) An individual Representation per Building/Monument
2) One Representation per Architectural Nucleus
3) Main Signature Representation, consisting of a symbol from each of the four architectural nuclei (12 designed symbols that allow, as of now, 81 different combinations)
4) A Seal Representation

The Merchandising collection developed from the graphic system has Porcelain, Textile and Stationary pieces.

In the near future, it is also foreseen the exploration of a more didactic side for children's audiences, providing involvement of all social classes.

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